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Majalah Ilmiah UNIKOM

Vol.7, No. 2

279

H a l a m a n

Herman Soegoto

Management: Integrating Marketing

Strategy and Information Technology

USA: John Willey&Sons, Ltd., p9-74.

and Its Marketing Implication

Journal of Marketing, Vol.18, pg. 36-44.

Info Bank News.com, 2007&2009.

Principles of

Marketing

Prentice Hall.

Marketing

Management

sey: Prentice Hall.

Consumers’

Trust in a Brand and The Link to Brand

Loyalty

Management, 4, 341-370, Boston:

Kluwer Academic Publishers.

Mayer, F. Davis, A. & Schoorman, K. 1995.

The Evolution and Use of Communication

and Information Technology in Market-

ing

Personal Finance

Service

Research

EIU,

Jakarta:Viewswire.

Pioneering

and Market Share: Is Entry Time Endoge-

neous and does it Matter

keting XXV:97.

The Essence of Service

Marketing

How Communications

Works.

Press.

Romancing

The Customer

Sons, p22-23.

Walker, O., Boyd Jr, H.W., Larreche, J.C.

Marketing Strategy, Planning And

Implementation

Mc

Graw

Hill

International, p282.

Zikmund, W.G., McLeod, Jr, R., & Gilbert,

Customer Relationship