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Majalah Ilmiah UNIKOM

Vol.11 No. 1

101

H a l a m a n

Raeni Dwi Santy dan Muhammad Ihsan Izharuddin A..

(2009), “In-store environment and

African Journal

of Marketing Management,

(4) pp. 102-108.

Tirmizi, M.A. (2009). An Empirical Study of

Consumer Impulse Buying Behav-

European

Journal of Scientific Research,

28(4), 522-532.

Utami, Sri dan Sumaryono. (2008),

"Pengaruh Gaya Hidup, Konsep Diri,

Kepribadian dan Respon Atas Iklan

Terhadap Preferensi Merek Ponsel

",

Perilaku Kon-

sumen

Metodologi Peneli-

tian Kualitatif dan Kuantitatif : Teori

dan Aplikasinya.

tas Ekonomi UNIKOM.

Riset Manajemen

Sumber Daya Manusia : Aplikasi

Contoh & Perhitungannya.

karta :Agung Media.

Winters

Arthur A.

,

.

"Fashion advertising & promotion",

Fairchild Publications,

www.kaskus.co.id/showthread.php?

t=5856785

Yang, Chyan, De Wang, Yan, & Jen Niu, Han

(2008), "The Effect of Idolatry and

Personality Traits on Impulse Buy-

Interna-

tional Journal of Management,

25(3) 2008: 633-640.