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Majalah Ilmiah UNIKOM

Vol.8, No. 1

57

H a l a m a n

akhirnya akan tercipta transportasi

udara

yang

diharapkan

seluruh

masyarakat pengguna moda transportasi

udara.

3. Bagi

peneliti

selanjutnya

dapat

mengembangkan

penelitian

yang

berkaitan dengan prasarana, sarana,

dan sistem operasi pesawat perusahaan

penerbangan indonesia.

DAFTAR PUSTAKA

Achmad Bachrudin, dan Harapan L. Tobing,

Analisis Data Untuk Penelitian

Survei Dengan Menggunakan LISREL

8

UNPAD.

Market-Based

Management: Strategies for Growing

Customer Value and Profitability”

New Jersey: Prentice Hall.

Cravens, David W., and Nigel F. Piercy.,

Strategic Marketing

York: Mc Graw Hill,

Market Driven Strat-

egy: Processes For Creating Value

New York:Free Press; London:Collier

Macmillion

Statistik Penumpang Ang-

kutan Udara Dalam Negeri dan Luar

Negeri

www.dephub.go.id/udara/

statistik.htm

Relationship Marketing:

Exploring Relational Strategies in

Marketing,

MANAJEMEN JASA,

Pendekatan Terpadu

Indonesia.

James J. Zboja and Clay M. Voorhees

(2006), The impact of brand trust

Journal of Services

Marketing

p.381 – 390

Joreskog,K.G., and Sorbom, D., 1996,

“LISREL 8: User’s Reference Guide

Chicago: Scientific Sofware Interna-

tional, Inc.

Kotler Philip and Gary Amstrong, 2006.

Principles Of Marketing

sey: Eleventh Edition, Pearson Pren-

tice.

_____________________________, 2000.

Marketing Management

sey: the Millenium Edition, Prentice

Hall International Inc.

______________ and Kevin Lane Keller,

Marketing Management

Twelfth Edition, Pearson Prentice.

____________________________________,

Marketing Management

Thirteenth Edition, Pearson Prentice.

Services

Marketing and Management

edition, New York: Prentice Hall

International.

_____________________ and Lauren Wright.

Principles of Service

Marketing and Management

Edition. New Jersey: Pearson

Education, Inc: Upper Saddle River.

_____________________ and Wirtz Jochen,.

Services Marketing: People,

Technology, Strategy

Pearson Education, Prentice Hall

____________________________________,

Hean Tat Keh, Xiongwen Lu,. 2005.

Services Marketing In Asia

Edition. Pearson Education, Prentice

Hall

Michell P., Reast, J. and Lynch, J. 1998.

Exploring the foundations of trust.

Journal of Marketing Management

Vol.14, No.1/3, 159-172 Melalui, <

http://

www.emeraldinsight.com/

Insight/html/Output/Published/

EmeraldFullTextArticle/Pdf

Parasuraman, A. V.A Zeithaml., and L.L

Berry., (1995). "A Conceptual

Model of Service Quality and It's

Implication for Future Research",

Journal of Marketing, Vol.

M e l a l u i ,

< h t t p : / /

www.emeraldinsight.com/Insight/

ViewContentServlet?Filename=/

published/emeraldfulltextarticle/pdf

Competitive

Strategy, Technique For Analyzing

Industries and Competitors

lan Publishing Co, Inc. New York

Dedi Sulistiyo Soegoto