Majalah Ilmiah UNIKOM
Vol.16 No. 1
93
H a l a m a n
OBAMA’S CAMPAIGN STRATEGIES
IN WINNING THE UNITED STATES PRESIDENTIAL ELECTION
TO THE COLLECTING FUNDS THROUGH THE USE OF MEDIA IN THE YEAR 2018
AHMAD FAUZAN
Program Studi Sastra Inggris, Fakultas Sastra
International Woman University
This research describes the strategy of Obama's campaign to create financial income for the
American society through souvenirs to the media that is Obama represents itself as a change
agent. This research focuses on selling souvenirs either via social media or directly. In the
design owned has its own meaning that includes all the American society. Thus, the Obama
campaign funding income is very fantastic without the help of government funds. There are two
factors, namely culture and economy. Culture to the meaning of the contents of a writing or
image that is in souvenirs while the economy is the existence of a special strategy that is
balanced with the slogan of change because it is happening the largest economic crisis during
the entire American history. Therefore, the researchers takes cultural theory and economics to
examine every phenomenon in the sale of Obama campaign products. While the method is
analysis to see the various acceptance of the amount of funding factors Obama campaign.
KeywordsCampaign strategy, financial income, culture and economy, Obama as an agent of
change
PENDAHULUAN
The United States is a large and powerful country in
the world, from its economic strength to its military
power. in 2008, America has economic depression
that hit America so long throughout American history,
American society became the foundation of other
countries, especially countries that have dependence
on America (Susilo, 2009: 02). Therefore, America
needs a change in all sectors, especially economic
sectors that are destroyed by the mistakes of George
W. Bush's government policy, so America needs brave
and assertive leadership in putting forward the truth
for America to be better.
In capitalist theory, an economy will grow and ulti-
mately lead to the center. This is part of the turmoil of
American society has experienced rebellion because
all policies are centralized by the central government
that regulates everything. One of the false policies
was that during the American economic process
George W Bush used state money more often for the
costs of Middle Eastern warfare (Kuncoro, 2006: 85),
leading to class and exploitation of workers, has
caused capitalism to become vulnerable and there
will be replacement namely socialism.
American views the situation as a lesson in econom-
ics, so that America can understand what steps
should be done not on the enriching person but there
is a system that must be built through people's econ-
omy and growth. One way is to use communication
with the community through social media.
America needs to figure change agents in both the
policy and the leader figure different from before. The
leader emerged named Barack Obama. Obama as
the first leader as black president in America and he
succeeded in the heart of the majority of the white
people. Obama began his career as an Illnois senator
from 1997 to 2004. Uniquely Obama was able to win
votes from his opposite base that is Mc. Cain. Obama
earned popuar vote votes of 69.456, 897 while
Mc.Cain was 59, 934,814 (Leanne, 2009: 12).
This victory is carried out various ways or strategies
as possible, one of them through souvenirs or acces-
sories that nuanced changes both through the media
and directly. Obama's campaign teams are shrinking
from the falling state of the American economy, and
bidang
SOSPOL