Majalah Ilmiah UNIKOM
Vol.16 No. 1
101
H a l a m a n
DISSEMINATION OF INFORMATION FOR RURAL DEVELOPMENT
DADAN SAPUTRA
International Woman University
The research was distributed by the development of community radio that is strategic to share
knowledge and give birth to new knowledge which is then the knowledge disseminated
(dissemination) so that it becomes shared knowledge. This process is expected to give birth to
new innovations in particular affect the creation of individual character, value systems, and
guide the direction of social change towards better.
The design of this research uses qualitative analysis namely research procedures that produce
descriptive data in the form of the written word and verbal or of people and behavior-behavior
that can be observed. In accordance with the problems examined then used descriptive study
methods. Data gathering techniques as well as interviews conducted with the study
documentation.
To find out the role of community radio FM'S PASS in the dissemination of information for rural
development in Bandung Regency, it is important to review communication channels as an
element of the wrong element sastu staple in diffusion of innovation model of Rogers.
Furthermore this communication channel becomes the bridge connector between innovation,
intervals, and social systems. The other hand, the media became one of the important
dimensions in the utilization of knowledge so that gave birth to the new knowledge-knowledge
and new innovations.
The results of this research show that community radio FM managed to PASS a channel for
delivering messages to a recipient's source of innovation through programs broadcast RT/RW
and Baceprot Kuwu mainly associated with innovation for rural development. Then the PASS
Community radio FM, broadcasting programs via RT/RW and Baceprot Kuwu managed to do the
packing and distribution of knowledge so it becomes new knowledge and new innovations. In
this study also obtained some constraints in the development of community radio is mainly
related to the roles and responsibilities of the State in facilitating the community radio in order
to be able to grow and develop, it is the constraints institutional capacity building, fund rising,
and the use of the channel frequency.
KeywordsDissemination of Information: Rural Development, Community Radio
PENDAHULUAN
Perkembangan media komunitas memiliki peran
penting dalam membangun kesadaran publik dan
mendorong terciptanya aliran informasi dua arah.
Pada bulan Februari 2002, beberapa radio
komunitas yang digagas oleh forum warga mulai
terlibat advokasi Rancangan Undang-Undang (RUU)
Penyiaran, revisi UU No. 24 tahun 1997 tentang
Penyiaran. Untuk kepentingan advokasi itulah pada
tanggal 22 sampai dengan tanggal 24 Maret 2002
diadakan workshop pertama radio komunitas yang
dihadiri oleh 18 radio komunitas. Workshop ini
membahas definisi, ciri dan karakteristik radio
komunitas, merumuskan strategi untuk melakukan
advokasi RUU Penyiaran yang mengakomodir
lembaga penyiaran komunitas dan ditutup dengan
acara deklarasi Jaringan Radio Komunitas (JRK) Jawa
Barat. Kemudian pada tanggal 6 Mei 2002 menyusul
deklarasi Jaringan Radio Komunitas Yogyakarta
(JRKY) yang dilanjutkan dengan lokakarya nasional
pada 12-15 Mei 2002 sekaligus deklarasi Jaringan
bidang
SOSPOL