Majalah Ilmiah Unikom

This research describes the strategy of Obama's campaign to create financial income for the American society through souvenirs to the media that is Obama represents itself as a change agent. This research focuses on selling souvenirs either via social media or directly. In the design owned has its own meaning that includes all the American society. Thus, the Obama campaign funding income is very fantastic without the help of government funds. There are two factors, namely culture and economy. Culture to the meaning of the contents of a writing or image that is in souvenirs while the economy is the existence of a special strategy that is balanced with the slogan of change because it is happening the largest economic crisis during the entire American history. Therefore, the researchers takes cultural theory and economics to examine every phenomenon in the sale of Obama campaign products. While the method is analysis to see the various acceptance of the amount of funding factors Obama campaign.